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To address this, business owners have to be very careful while developing their travel platform from the initial steps of designing and development to every single step of the digital marketing process. The problem occurs when businesses and their digital marketing strategies are not on the same page. Case in point, one such travel agency approached SG Intellect for social media marketing in Phoenix, Arizona. The CEO, Edwards, had already tried launching his website and doing a digital campaign around it but had failed to generate appropriate returns on investment. Although his marketing campaign was weak, his resolve to do business was not. We had a conversation with Jake to understand his previous strategies, his business ideas and what he expects from us. Being the leading digital marketing consultants in Phoenix , we sent him a few mock-ups for the redesigning of his website. Once he approved the design and explained the customization, we went on to develop a user-friendly, lag-fre

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