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Market Outlook

The global kombucha tea market reached a value of USD 1.5 billion by 2018, rapidly growing at a CAGR of 23% during the period of 2014-2018. It is expected to witness a healthy growth in the coming five years too, with a projected CAGR of 20.6% in the forecast period of 2019-2024, attaining a value of USD 4.6 billion by 2024. The swift growth of the market, the fastest of any functional beverage globally, is driven by a rising demand for the beverage in emerging economies due to lifestyle changes and the drink’s abundant health benefits.

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